Global days of service, a Boston College tradition of helping others, went virtual in 2020 by giving the community a platform to support frontline workers in multiple ways. As project manager, I acted as liaison between multiple departments to create milestones within tight deadlines, write copy, collect content and lead the project teams through multiple rounds of approvals and edits by designers and managers. The core goal of the project was met via a thank you wall of letters to frontline workers and an interactive map of locations needing PPE where BC community members could share a need or donate. 

Conducted segmented interviews of faculty and students to create content for regional audience groups. Extensive experience in managing internal departments as well as outside vendor relationships including designers, animators, printers and copywriting teams. Clearly defined scope and deliverables for cross-departmental team of 25 from OER and AA. 

A rapid pivot was needed when the Global Days of Service team came to my marketing team and requested an interactive campaign requiring several landing pages, forms, email and social to be created within a week’s time. Working with the GDS team, I first listened to their primary goal of advancing a campaign that would be in tune with the needs of their audience, and also enable alumni to engage in a positive way that would continue the Global Days of Service tradition, but virtually. I brainstormed with the graphic designer and we came up with this image as the central idea behind how GDS could give alumni an outlet to help others across the globe during COVID-19.